House approves Heroes Act

A quick summary:

Heroes Act

Introduced in House (05/12/2020)

Health and Economic Recovery Omnibus Emergency Solutions Act or the HEROES Act

This bill responds to the COVID-19 (i.e., coronavirus disease 2019) outbreak and its impact on the economy, public health, state and local governments, individuals, and businesses.

Among other things, the bill

  • provides FY2020 emergency supplemental appropriations to federal agencies;
  • provides payments and other assistance to state, local, tribal, and territorial governments;
  • provides additional direct payments of up to $1,200 per individual;
  • expands paid sick days, family and medical leave, unemployment compensation, nutrition and food assistance programs, housing assistance, and payments to farmers;
  • modifies and expands the Paycheck Protection Program, which provides loans and grants to small businesses and nonprofit organizations;
  • establishes a fund to award grants for employers to provide pandemic premium pay for essential workers;
  • expands several tax credits and deductions;
  • provides funding and establishes requirements for COVID-19 testing and contact tracing;
  • eliminates cost-sharing for COVID-19 treatments;
  • extends and expands the moratorium on certain evictions and foreclosures; and
  • requires employers to develop and implement infectious disease exposure control plans.

The bill also modifies or expands a wide range of other programs and policies, including those regarding

  • Medicare and Medicaid,
  • health insurance,
  • broadband service,
  • medical product supplies,
  • immigration,
  • student loans and financial aid,
  • the federal workforce,
  • prisons,
  • veterans benefits,
  • consumer protection requirements,
  • the U.S. Postal Service,
  • federal elections,
  • aviation and railroad workers, and
  • pension and retirement plans.

House approves Corona Virus Response Act, #FamiliesFirst as backed by Donald Trump!

In the middle of so much confusion of not knowing what will happen with the Corona Virus and the quickly rising number of cases in the USA, there is finally help coming. The House has approved the Corona Virus Response Act #FamiliesFirst H.R. 6201, which was also backed by Trump! The House President, Mrs. Pelosi also tweeted: “We are proud to have reached an agreement with the Administration to resolve outstanding challenges.”

To read the whole bill: https://appropriations.house.gov/sites/democrats.appropriations.house.gov/files/Families%20First%20summary.pdf

2020 Call for Code Global Challenge Led by IBM Takes On Climate Change on 75th Anniversary of United Nations

GENEVA, Feb. 26, 2020 /PRNewswire/ — Headquarters of the Office of the United Nations High Commissioner for Human Rights –  Today, Call for Code Founding Partner IBM (NYSE: IBM) and Creator David Clark Cause, in partnership with United Nations Human Rights and the Linux Foundation announced this year’s Call for Code Global Challenge, inviting the world’s software developers and innovators to help fight climate change with open source-powered technology.

Experience the interactive Multichannel News Release here:

Prometeo Tests Call for Code Winning Solution with Firefighters in Spain
Prometeo Tests Call for Code Winning Solution with Firefighters in Spain
Prometeo, winner of the Call for Code 2019 Global Challenge, field tested their technology during a controlled burn near Barcelona, Spain.
Prometeo, winner of the Call for Code 2019 Global Challenge, field tested their technology during a controlled burn near Barcelona, Spain.
Prometeo's wearable device helps monitor firefighter safety in real-time and aims to help improve health outcomes in the long-term.
Prometeo’s wearable device helps monitor firefighter safety in real-time and aims to help improve health outcomes in the long-term.
Prometeo was created by a veteran firefighter, an emergency medical nurse, and three developers.
Prometeo was created by a veteran firefighter, an emergency medical nurse, and three developers.
Prometeo won the 2019 Call for Code Global Challenge.
Prometeo won the 2019 Call for Code Global Challenge.
https://www.multivu.com/players/English/8668651-ibm-2020-call-for-code-global-challenge/

On its 75th anniversary, the United Nations is demanding a ‘global reality check’ and has launched the biggest-ever global conversation on how to address the world’s most pressing issues such as climate change. Heeding the UN’s rallying cry to help build the future we want, IBM is joining forces with key UN agencies and world leaders to help tackle the climate crisis.

Following two successful years, the 2020 Call for Code Global Challenge encourages and fosters the creation of practical applications built on open source software including Red Hat OpenShift, IBM Cloud, IBM Watson, IBM Blockchain, and data from The Weather Company. The goal is to employ technology in new ways that can make an immediate and lasting humanitarian impact in communities around the world.

A recent global IBM study conducted by Morning Consult surveyed more than 3,000 developers, first responders and social activists across China, Columbia, Egypt, India, Japan, Spain, United Kingdom, and the United States, and found:

  • 77% of first responders and developers surveyed agree with the statement ‘Climate change is the single most pressing issue facing my generation.’
  • 79% of respondents agree that climate change is something that can be reduced or combated with technology.
  • 87% of respondents feel it is important that a potential employer has taken action on climate change.
  • Three quarters of respondents agree that the open source community can help scale climate change solutions to communities in need.
  • Eight in ten respondents agree that most people want to do something to help combat climate change, but don’t know where to start.

Over 180,000 participants from 165 nations took part in Call for Code in 2019; they created more than 5,000 applications focused on natural disaster preparedness and relief. This year Call for Code is challenging applicants to create innovations based on open source technologies to help halt and reverse the impact of climate change.

“There is an urgent need to take action against climate change, and IBM is uniquely positioned to connect leading humanitarian experts with the most talented and passionate developers around the world,” said Bob Lord, IBM Senior Vice President of Cognitive Applications and Developer Ecosystems. “IBM is determined to identify, deploy, and scale technology solutions that can help save lives, empower people, and create a better world for future generations.”

Lord noted that IBM has been mobilizing throughout the company, from policy commitments on climate to IBM’s weather forecasting capabilities powered by AI and supercomputers.

“Over these past two years through Call for Code UNDRR has seen the potential for developers to tackle major societal challenges, and developers will have a crucial role in our response to the climate emergency,” said Mami Mizutori, Special Representative of the United Nations Secretary-General (SRSG) for Disaster Risk Reduction. “Climate change is the most critical issue of our time, with a multitude of localized contributing factors and cascading effects that cannot be solved by a single organization. We need a global network to fight this together.”

IBM and David Clark Cause are thrilled to launch the third year of Call for Code in Geneva with new sponsor Unity Technologies, returning sponsor Persistent Systems, returning supporters Johnson & Johnson and Capgemini, and new supporters Red Hat and Nearform. We also welcome continued collaboration from returning supporters Bank of China, Morgan Stanley, Cognizant, Infosys, Arrow Electronics, and the Clinton Foundation, in addition to the broad ecosystem of companies, foundations, universities, and celebrities like Ellen DeGeneres, Jonas Brothers, Sting, and Morgan Freeman supporting the initiative.

“As part of the 75th anniversary of the United Nations, we are proud to work with our Founding Partner IBM to help commemorate this momentous occasion by focusing the 2020 Call for Code Global Challenge on climate change. By inspiring and empowering developers around the world to help with this global threat, Call for Code can generate real impact,” said David Clark, Creator of Call for Code and CEO of David Clark Cause. “I am also excited President Bill Clinton returns for the third year as an eminent judge for the Challenge, along with leading experts in human rights, disaster response, business, and technology from all over the world.”   

Last year’s Call for Code Global Challenge winning team, Prometeo, created a wearable device that measures carbon monoxide, smoke concentration, humidity, and temperature to monitor firefighter safety in real-time as well as to help improve their health outcomes in the long-term. The solution has been developed further through IBM’s Code and Response program and has just completed its first wildfire field test during a controlled burn with the Grups de Reforç d’Actuacions Forestals (GRAF) and the Grup d’Emergències Mèdiques (GEM) dels Bombers de la Generalitat de Catalunya near Barcelona, Spain. Prometeo was developed by a team comprising a veteran firefighter, an emergency medical nurse, and three developers. As recently piloted, the Prometeo hardware-software solution is based on multiple IBM Cloud services.

Other applications like 2018 Call for Code winner Project Owl and 2018 Puerto Rico Call for Code hackathon winner DroneAid have also been cultivated through the Code and Response program.

Visit CallforCode.org to join the community and learn more about the challenge, which will open for submissions on March 22, World Water Day 2020. Additional details, a schedule of in-person and virtual events, and training and enablement for Call for Code will be available at https://developer.ibm.com/callforcode/.

Download the full IBM study conducted by Morning Consult here.

About Call for Code
Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause created and launched Call for Code in 2018 alongside Founding Partner IBM. This five-year, $30 million global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code. Call for Code global winning solutions, among others, are further developed and deployed via IBM’s Code and Response initiative.

About UN75
The United Nations launched the UN75 campaign – the largest, most inclusive conversation on the role of global cooperation in building a better future for all. The campaign will see the UN spark dialogues throughout 2020 in diverse settings across the world. In a ‘global reality check’, four innovative data streams will build the first ever repository of crowd-sourced solutions to major global challenges, including climate change. The UN75 dialogues together with a ‘One-minute Survey’ that anyone can take, available here: https://un75.online/

Insólito- Playa de Salinas en Ecuador contaminada por Aguas Servidas

Este pasado fin de semana se está viralizando un video donde muestra las playas de Salinas, Ecuador siendo contaminadas por un río de agua negra y de las lluvias, que muchos dicen que son aguas servidas, poniendo en riesgo a la población turística y los habitantes que aprovechan el feriado por Carnaval en Ecuador.

Incrieble, que nadie haga nada por regular y controlar esto.

As Coronavirus Outbreak Intensifies Globally, Food Processing Standards are Tested!

NEW YORK, Feb. 25, 2020 /PRNewswire/ — The Coronavirus outbreak in China becomes a major global concern, which has pushed the food processing market to adopt to the new environment. A major advantage the food processing market has is its use of various methods and technologies to detect infectious diseases. New modern regulations, monitoring, adoption of technologies and integrity of farmers as well as food processing companies should help manage the outbreak, reducing risk of spreading infectious diseases. Over the course of the last decade, advancements in technology have helped transform the livestock farming market. Precision livestock farming technology made traditional livestock farming activities more efficient and economical. Additionally, the increasing global demand for both meat and dairy products, extended profitability and high yield and its minimal impact on the environment and climate change are fueling the growth of the precision livestock farming market. As a result, it directly impacts the global meat industry. Meanwhile, the market value of processed meat is expected to cross the trillion-dollar mark by 2024, which is a phenomenal increase from its 2019 valuation of USD 587.15 Billion, according to data provided by Market Data Forecast. And as the demand for meat rises worldwide, so must the production of meat. In fact, most of the world’s meat is produced in Asia, which generated 140 million metric tons of meat in 2016. Pork and poultry are the most widely produced types of meat. And, with the increasing demand for meat products, demand for livestock behavior and health monitoring applications has also spiked. Within the precision livestock farming market, it is expected to have the highest CAGR during the forecast period of 2019 to 2014. China Xiangtai Food Co., Ltd. (NASDAQ: PLIN), Tyson Foods, Inc. (NYSE: TSN), Pilgrim’s Pride Corporation (NASDAQ: PPC), Conagra Brands, Inc. (NYSE: CAG), Yum China Holdings, Inc. (NYSE: YUMC)

The Coronavirus outbreak is now a global challenge. The CDC recommends that travelers avoid all nonessential travel to South Korea, as there is limited access to adequate medical care in affected areas. And Italy is now the European epicenter for the novel coronavirus outbreak. By Monday, more than 215 had been confirmed and a sixth person had died. Clearly, infectious diseases spreading to livestock is a major issue for the farming industry. Eric Toner, a Senior Scientist at the Johns Hopkins Center for Health Security, explained to Business Insider that “Infectious diseases will continue to emerge and re-emerge. I think it’s part of the world we live in now… We’re in an age of epidemics because of globalization, because of encroachment on wild environments.” The new coronavirus (named “2019-nCoV”), which originated in Wuhan, China, is the most recent example of a devastating outbreak. Poorly regulated live-animal markets mixed with illegal wildlife trade provide viruses with opportunities to spill over from wildlife hosts into the human population. “Most of the focus I think remains on an unknown impact of China’s expanding coronavirus issues,” INTL FCStone said in a note to clients according to Reuters. “We’re all aware the hog markets have long been counting on massive export business to China as our outlet for record large pork production, but now they’re seeing a sharp decline in consumerism, travel restrictions, and now even three port closings until mid-February, which heightens exporters’ anxieties further.”

China Xiangtai Food Co., Ltd. (NASDAQ: PLIN) announced today breaking news that, “through its primary operating subsidiary Chongqing Penglin Food Co., Ltd, entered into a business collaboration agreement (the “Agreement”) with Chongqing Good Helper Commerce Co., Ltd. (“CGHC”), a financing company backed by the local government in Chongqing, China for a business collaboration for up to RMB35,000,000 on the expansion of operation scale and diversification of distribution channels.

Pursuant to the Agreement, both parties agreed to collaborate on the purchasing, packaging, sales of pork, beef and lamb, as well as handle staffing, renting and managing additional facilities. CGHC has agreed to provide the Company with financing up of to RMB 35,000,000 with an annual interest rate of 10% in considerations of equal profit and expense sharing.

Both parties are aware of the spread of [1]2019 Novel Coronavirus (2019-nCoV) and are focused on being detailed orientated by providing continued transparency, integrity, and keeping its pork clean, price fair and stable, and timely delivery of quality fresh pork and other freshly processed meat products to supermarkets in Chongqing every day.

Ms. Zeshu Dai, Chairwoman and CEO of China Xiangtai Food, commented, ‘We appreciate CGHC’s trust in PLIN, and are pleased to have reached this agreement. We need to increase our sale volume for premium quality product with diversified distribution channels to meet the strong domestic pork demand. This collaboration would offer us the opportunity to expand to new retail channels and access to considerable working capital for its business needs.’

[1]2019 Novel Coronavirus (2019-nCoV) is a virus (more specifically, a coronavirus) identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China. Early on, many of the patients in the outbreak in Wuhan, China reportedly had some link to a large seafood and animal market, suggesting animal-to-person spread. However, a growing number of patients reportedly have not had exposure to animal markets, indicating person-to-person spread is occurring. At this time, it’s unclear how easily or sustainably this virus is spreading between people. The latest situation summary updates are available on The Centers for Disease Control and Prevention’s web page 2019 Novel Coronavirus, Wuhan, China.

About China Xiangtai Food Co., Ltd.: Headquartered in Chongqing, China, China Xiangtai Food Co., Ltd, is a food company primarily engaged in pork processing. The Company’s operations span key sections of the pork processing value chain, including slaughtering, packing, distribution, and wholesale of a variety of fresh pork meat and parts. Primarily focused on pork products, the Company also offers other fresh and processed products, including beef, lamb and poultries. Through its core values, the Company is committed to maintaining the highest standards of food safety, product quality, and sustainability to provide high-quality, nutritious, and tasty food in a responsible manner through its portfolio of trusted brands. For more information, please visit http://ir.plinfood.com/.”

For our latest “Buzz on the Street” Show featuring China Xiangtai Food Co., Ltd. recent corporate news, please head over to: https://www.youtube.com/watch?v=6FZ57zqnmbw

Tyson Foods, Inc. (NYSE: TSN) announced earlier in August that it has reached an agreement to invest in the foods division of Grupo Vibra, a Brazilian producer and exporter of poultry products. Once completed, the deal will give Tyson Foods more flexibility in serving customers in key global markets. “This investment will enable us to access poultry supplies in Brazil to meet the growing needs of Brazilian customers and of priority demand markets in Asia, Europe and the Middle East,” said Donnie King, group president, international & chief administration officer for Tyson Foods. “It’s part of our strategy to develop a more flexible supply chain and mitigate the volatility of our previous model, which relied primarily on U.S. exports.”  Since last year, Tyson Foods has expanded its global presence through the acquisition of Keystone Foods, which includes operations in China, South Korea, Malaysia, Thailand and Australia, and BRF’s poultry businesses in Thailand and Europe. Over the next five years, it is estimated that nearly 98 percent of protein consumption growth will happen outside the U.S. “That’s why we’re growing our business outside the U.S.,” said King. “As the world population continues to grow, Tyson will grow with it.” 

Pilgrim’s Pride Corporation (NASDAQ: PPC) announced on October 15th, 2019, the completion of the previously announced acquisition of Tulip Ltd from Danish Crown. Tulip Ltd will operate as a business unit within Pilgrim’s. The transaction was unanimously approved by the Pilgrim’s Board of Directors and was funded with cash on hand, valuing Tulip Ltd at £290 million (or approximately $354 million based on a 1.22 exchange rate as of August 27, 2019).  Tulip Ltd. is the UK’s largest pig farmer and producer of pork and it is our fully integrated supply chain, affording complete accountability and traceability from field to fork, combined with customer focused approach to business.

Conagra Brands, Inc. (NYSE: CAG) announced last year dozens of new product launches across the four domains in which its iconic and emerging brands compete: Frozen & Refrigerated Meals, Snacks & Sweet Treats, Condiments & Enhancers, and Shelf Stable Meals & Sides. Following is a selection of some of the company’s product highlights include the Slim Jim Giant Multipack comes from the No. 1 brand in meat snacks, with each box containing six giant size sticks. Available in Original and Mild flavors with over six feet of meat in one box. And the Pub Pies: An elevated take on the traditional pot pie with tender cuts of braised and roasted meat wrapped in a buttery shortbread crust. Flavors include Herb Roasted Chicken and Steak & Ale.

Yum China Holdings, Inc. (NYSE: YUMC) has exclusive rights in mainland China to KFC, China’s leading quick-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving innovative Mexican-inspired food. Yum China also owns the Little Sheep, East Dawning and COFFii & JOY concepts outright. Recently, the Company announced that it signed a strategic cooperation framework agreement with the Shaanxi provincial government in Xi’an on September 25, 2019. This agreement consolidates the joint commitment of both parties to leverage their respective advantages to comprehensively deepen their cooperation. As part of the agreement, Yum China will bolster its fast-growing digital business by upgrading its Xi’an Customer Service Center to a Digital Service Center that will contribute to building Shaanxi’s digital economy. In addition, Yum China will open more stores at prominent locations across Shaanxi, including new builds at historic and cultural sites, and introduce new and innovative business models, store concepts and services to the province. Yum China plans to leverage its expertise in supply chain management and cold-chain logistics to support the development of local businesses in Shaanxi and promote the sustainable growth of the local economy.

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Skyscanner Reveals The Best Time To Book & Travel For 2020

MIAMI, Feb. 25, 2020 /PRNewswire/ — When temperatures are cold and days are dreary, it’s hard not to dream about booking a flight to an exotic destination or relaxing in a luxurious hotel by the beach. For those with a major case of wanderlust, Skyscanner, the company leading the global transformation to modern and sustainable travel, has made it even easier to book the trip of your dreams. Skyscanner took a deep dive into its data to find the best time to book the vacation you’ve been daydreaming about at your desk. Whether you’re looking to travel to the farthest corners of the world or just the next state over, we’ve got tips and tricks to ensure you’re getting the best value with minimal stress.

FLIGHTS

Best month to book overall. If you’re looking to book a spontaneous international trip, you’re in luck—February is the one of the least expensive months to book a flight abroad ($698 on average). If you need more time to plan that European getaway, set your calendars for August, when average prices for international flights are $716 on average. For those looking to explore the US, the best value can be found in August and September ($271 and $269 on average, respectively). If you’re looking for the best deals, hold off on booking in May. Prices for both domestic and international flights are 12 and 19 percent more expensive compared to the lowest average price.

Best month to book the most popular routes. For those considering London or Paris, August is the month to book, with a $597 average flight price for London and a $501 average flight price for Paris. Domestic travelers find the best value booking in September, when the average price for a flight to New York, Los Angeles or Chicago is less than $300.  

Best day of the week to book. It’s unanimous! Whether you’re traveling with or without a passport, the best day to book your travel is Saturday. Avoid the urge to check flights on your Monday morning commute—it’s the most expensive day of the week on average to book both domestic and international flights.

How far in advance to book. No surprise here, as the data has stayed pretty consistent over the years. The optimal booking window is 2-3 weeks out for domestic flights.

Best month to fly overall. For domestic travelers looking for the best value, September is the month to fly. You’ll want to avoid the airport in July, as domestic flights are at their most expensive. For international travelers, March is the best month to fly and December reigns as the most expensive month.

Best month to fly to the most popular destinations. Fall seems to be the season. Whether it’s London, Las Vegas, Los Angeles or Paris, the months of September, October and November offer the best travel deals, while the summer months are for the most part more costly.

HOTELS

Best month to book a hotel. September is the optimal time to book your dream hotel stay in the US, with savings of 6 percent compared to the average price for the year. Avoid October, as this is the most expensive time to book a hotel stateside. If you’re looking to go abroad, you’ll find that July is the ideal time to book your hotel while December is the month to avoid.

Best month to stay at a hotel. If you’re looking for the best value, March is the time to enjoy a hotel in the US. If you’re looking to explore a new country, September is the month to stay—rooms tend to be 9 percent less than the average price for the year.

Most popular month to book. When looking at hotels both domestically and internationally, the data shows that May is the most popular month to book a hotel.

Most popular month to stay. Summer is all about the crowds, and when it comes to hotels, both August and May are the busiest months for domestic and international travelers, respectively.

When to book to get the most value during popular months. Domestic travelers looking for the best time to book their August hotels should consider booking 16 weeks out for 31 percent in savings when compared to the average price. International travelers are advised to book their May stay as far as 22 weeks out for 44 percent in savings compared to the average price.

To ensure you’re getting the best value no matter when you choose to book, Skyscanner recommends setting up price alerts, which provide notifications when the price of a particular flight or hotel changes.

To book your next trip, visit Skyscanner.com or download the Skyscanner app, available on iOS and Android. By downloading the Skyscanner app, you’ll gain access to Skyscanner’s new Price Prediction tool, which uses machine learning and predictive analysis to highlight whether a flight price is likely to drop, rise or stay the same between booking and departure dates. To

join the conversation on social media, follow @Skyscanner on Instagram and Twitter and @skyscannerUSA.Canada on Facebook.

About Skyscanner
Founded in 2003, Skyscanner is a leading travel company dedicated to putting travelers first by making booking trips as simple as possible. Skyscanner helps more than 100 million people in 52 countries and in 30+ languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 100 million downloads. Working with 1,200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel.

After multiple high-profile investment rounds, including from Silicon-Valley based Sequoia Capital, Skyscanner was acquired by Ctrip.com International, Ltd. in a deal valued at $1.55B in 2016. Skyscanner remains operationally independent.

For more information, visit: https://www.skyscanner.com/about-us

Study Methodology
Skyscanner’s Best Time To Book data is based on searches and bookings on Skyscanner’s website and mobile app, in the United States, between January 1, 2019 and December 31, 2019. The term ‘booking’ refers to a partner selection on the booking panel. When looking at how far in advance to book both flights and hotels, the data provided is based on the window 6 months prior to departure/check-in.

Interview with Yoli Chisholm, VP of Marketing at Sprinklr

By Jack Hernandez for SocialMediaAge.com

I was lucky enough to get in touch with Sprinklr’s marketing team for this exciting interview. As always, at SocialMediaAge.com we try to present the best interviews regarding content marketing and also like to have chats around the future of social media. Here is a quick Q&A by Yoli Chisholm, VP of Marketing at Sprinklr.com

Q&A for SocialMediaAge.com

By Yoli Chisholm, VP of Marketing at Sprinklr

Yoli’s twitter: https://twitter.com/yolichisholm

Yoli Chisholm, VP of Marketing at Sprinklr

Where do you see social media going in the next decade starting 2020?

We’re making a massive societal shift from the broadcast mindset to a conversational mindset. Some brands are already great at creating a human, personalized way of talking to people but it’s not pervasive, and it’s not across all social and messaging channels. In the next decade, we’ll see this change – creating human connections will be the most strategic investment that a brand can make.

Every single business will use social media to communicate with customers – it won’t be thought of as a separate channel for marketing. Social will be the main way companies in every industry – B2B and B2C – connect marketing, advertising, research, care and engagement. And, data from these interactions across social channels will be integrated into every department to help brands increase revenue, reduce costs and mitigate risks. Some Sprinklr customers who are advanced in their use of social – like Nike and Microsoft – are already doing this really well. But it will become essential for every company to do this if they want to survive and thrive in a landscape where customer expectations will only increase.

The way people and brands share information and communicate across social and messaging channels will also change. It will become much more visual – more videos, more images. The rapid popularity of TikTok and continued growth of Instagram shows the potential for this type of communication. And, with our Sprinklr data, we can see that images are often shared more than just text-based messages when consumers talk about major events like the Olympics and holidays like Halloween.

What are the biggest challenges companies face when managing social media?

One of the biggest challenges most companies face when managing social media is creating a unified view of the customer across all channels and a unified approach to the customer’s interactions. If a customer reaches out to a brand on Twitter, Facebook, Instagram, website form, phone, etc – they should always get personalized service with the same brand message. The brand should know who the customer is across all channels – a unified ID no matter how the customer reaches out.

Another challenge is automating workflows across channels and measuring ROI of content. In the next decade, more brands will be using AI-driven listening and reporting to improve content. Every message should be read by an AI model, filtering spam and noise from the inbox of the community manager. And, more brands should be re-using top performing content across channels and business units.

Tell us about Sprinklr and what some of the best features it has.

Sprinklr is the world’s first Unified Front Office for Modern Channels. Brands rely on Sprinklr’s Unified Front Office to execute customer experience management. Here are Sprinklr’s top five differentiators:

1. Single, Unified Platform: Sprinklr is the only platform that brings together capabilities for marketing, advertising, research, care and engagement in a single environment with a consistent user experience. Sprinklr’s five products are built on ONE single instance deployment cloud. This means everything in Sprinklr is available in a single view, with a single login.

2. Built on a layer of advanced automation and A.I. Sprinklr’s AI capabilities are built into the core of Sprinklr’s platform, so they can be used across all customer-facing departments. Sprinklr processes an average of 700+ million messages per day across social channels and becomes smarter with every customer interaction by learning to recognize patterns in social data.

3. The broadest listening coverage. Sprinklr has the broadest and deepest coverage, not simply social monitoring like other platforms. Sprinklr can listen to real time and historical data on 23 social channels, 11 messaging channels, blogs, forums and review sites so that brands can analyze customer conversations in a single place, without having to switch tools and deal with disconnected data.

4. Enterprise-grade compliance and governance. Sprinklr takes compliance and governance seriously and provides the most robust solutions for managing risk and vulnerability. It’s why four out of the five top U.S. banks trust Sprinklr. By unifying disparate tools and processes in a single platform, Sprinklr removes disjointed, inefficient workflows.

5. Sentiment capabilities, Visual Insights, Location intelligence, and Presentations. Sprinklr has a number of unique capabilities in its platform that no other competitor has, and it would take years for them to build. For example – sentiment. Sprinklr doesn’t assign sentiment to a single word or phrase. Sprinklr’s artificial intelligence capabilities can understand and differentiate which words are positive and negative based on their context. For example, for a healthcare company, the word “sick” might be negative. But for a brand like Red Bull, “sick” is a positive word.

Visual Insights. Provides unmatched logo detection, which is extremely useful when customers post images of a brands logo with no text or no brand mention.

Location Intelligence. Helps brands with multiple locations, such as a hotel chain or a restaurant chain, drill down to get details on how each location is performing.

Presentations. Only Sprinklr makes it possible for brands to easily turn customer conversations into brand-compliant, stunning presentations that can be created without leaving the platform.

Do you believe social media needs to have a fact checker in place?

A top priority in the next decade is managing brand risk. In order to do this, brands need their internal governance plan with automated “stop publishing” capabilities to ensure brand guidelines are maintained. User governance roles are table stakes to ensure that only approved users have access to brand accounts and assets. Additionally, brands should have an automated approval process for every single piece of content along with audit trails to identify all of your company’s social channels, as well as any impostor accounts.

Vade Secure Report Reveals that PayPal and Netflix Phishing Surged in Q3 2019

BOSTON, Nov. 7, 2019 /PRNewswire/ — Vade Secure, the global leader in predictive email defense, today published its Phishers’ Favorites report for Q3 2019, which ranks the 25 most impersonated brands in phishing attacks. According to the report, PayPal has overtaken Microsoft to claim the number one ranking for the first time. Netflix was not far behind as the streaming giant moved up to the third spot with a 14.1 percent QoQ and 73.7 percent YoY growth in unique phishing URLs.

The report, which can be read in full here, was developed by analyzing the number of unique phishing URLs detected by Vade Secure and made publicly available on www.IsItPhishing.AI. Leveraging data from more than 600 million protected mailboxes worldwide, Vade’s machine learning algorithms identify the brand being impersonated as part of its real-time analysis of the URL and page content.

PayPal takes the top spot for the first time

After five quarters, PayPal has become the first brand other than Microsoft to claim the number one spot in the rankings. In Q3 2019, Vade’s AI engine detected 16,547 unique PayPal phishing URLs for an average of nearly 180 per day. This represents a 69.6 percent YoY increase. Impersonating PayPal, which had more than 286 million active user accounts in Q2, is clearly a highly profitable practice for cybercriminals, with no letup in sight.

Office 365 phishing techniques shift towards email randomization

Unique Microsoft phishing URLs detected in Q3 2019 were down by 31.5 percent compared to last quarter. Although, with more than 150 unique URLs per day, Office 365 phishing attacks are still very common.

Moreover, cybercriminals have begun to shift their focus to the construction of the email, leveraging various randomization techniques to break through traditional defense layers. This minimizes the need for unique URLs for each message because the phisher is able to reuse the same webpage across a large number of emails. One randomization technique is to leverage a modified brand logo (e.g. Microsoft logo on a blue background) in order to bypass template matching and feature matching algorithms that can only identify exact matches of the image. To address this challenge, Vade released a Computer Vision Engine that analyzes the rendering instead of the code to detect logos and other images, even when they’ve been manipulated.

In Q3, Vade Secure also saw an increase in both the volume and variety of OneDrive/SharePoint phishing. Attacks ranged from fake notifications directly containing phishing URLs to real OneDrive notifications with a URL to a file where the phishing URL is housed. Vade has also seen the use of compromised Office 365 accounts to directly share a phishing URL, masquerading as a SharePoint file link, with the target.

Netflix phishing surges, with its six consecutive quarter of growth

Netflix phishing has seen steady growth in each of the last six quarters, rising one spot to number three in Q3 (up 14.1 percent QoQ and 73.7 percent YoY). The platform’s popularity is surely a key driver for the corresponding growth in phishing campaigns, as it had over 158 million paying subscribers worldwide in the third quarter, along with 5.5 million free trial customers. In addition, Stranger Things season 3, Netflix’s biggest show of the year with 64 million viewers, was released in July. It’s logical for cybercriminals to capitalize on this excitement to catch unsuspecting people off guard.

Additional key findings within the Q3 Phishers’ Favorites report include:

  • Facebook (#4), Bank of America (#5), Apple (#6), Chase (#7), CIBC (#8), Amazon (#9) and DHL (#10) rounded out the top 10 most impersonated brands.

  • Facebook saw a 20 percent decline in unique phishing URLs in Q3, indicating that the massive growth it experienced last quarter has leveled off.

  • There were 10 financial services brands in the top 25 in Q3. It became the most impersonated industry for the first time, accounting for 37.9 percent of all URLs.

  • A large majority of phishing (79.1 percent) took place on weekdays, while Mondays and Wednesdays were the most popular days for cybercriminals to go on the offensive.

“Cybercriminals are always evolving their phishing tactics, and each quarter we see them becoming smarter and more innovative in order to keep up with the defenses being deployed by email users and businesses,” said Adrien Gendre, Chief Solution Architect at Vade Secure. “Despite the drop in related Microsoft phishing URLs, it’s important for organizations to remain on high alert as our researchers have uncovered a number of new and sophisticated methods of attacking Office 365 users. For consumers, the rise of PayPal phishing, combined with the prevalence of financial institutions in our top 25, means that cybercriminals are making a concerted effort to target your wallet. My advice is to stay vigilant and follow best practices to ensure that you and your bank account are not victimized.”  

For full insight into Q3 2019’s top 25 most impersonated brands and the latest phishing techniques and attack examples, please read the full report on the Vade Secure blog.

MSPs and resellers can also download a presentation with their data to use in client meetings.

About Vade Secure
Vade Secure helps SMBs, enterprises, ISPs and OEMs protect their users from advanced cyberthreats, such as phishing, spear phishing, malware, and ransomware. The company’s predictive email defense solutions leverage artificial intelligence, fed by data from 600 million mailboxes, to block targeted threats and new attacks from the first wave. In addition, real-time threat detection capabilities enable SOCs to instantly identify new threats and orchestrate coordinated responses. Vade Secure’s technology is available as a native, API-based offering for Office 365; as cloud-based solutions; or as lightweight, extensible APIs for enterprise SOCs.

For more information, visit www.VadeSecure.com and follow the company on Twitter @VadeSecure or on LinkedIn at https://www.linkedin.com/company/vade-secure/.

Media contacts:
Jenna Finn 
SHIFT Communications for Vade Secure
Phone: (617) 779-1875
Email: vadesecure@shiftcomm.com

SOURCE Vade Secure

Related Links

https://www.vadesecure.com

Universal Orlando Resort Extending Two Epic Offers to Florida Residents This Fall

Florida Residents can Buy a Day and Get a Second Day FREE or save up to $75 on Florida Resident Passes

Florida Residents can Buy a Day and Get a Second Day FREE or save up to $75 on Florida Resident Passes

ORLANDO, Fla. (October 1, 2019) – Florida residents can now make the most of their holiday season and beyond at Universal Orlando Resort with two epic offers.

Buy a Day, Get a 2nd Day Free

Available immediately, Florida residents can purchase a 1-Day, Park-to-Park ticket to experience Universal Studios Florida and Universal’s Islands of Adventure – TripAdvisor Travelers’ #1 Amusement Park in the World five years in a row – and get a second day completely FREE to use anytime now through January 31, 2020 with limited blockout dates.

In addition to enjoying all attractions across both parks, with a Park-to-Park ticket guests can pass through Platform 9 ¾ at King’s Cross station to board the iconic Hogwarts Express to travel between The Wizarding World of Harry Potter – Diagon Alley and Hogsmeade. And, Florida residents can fly aboard enchanted motorbikes through the Forbidden Forest on Hagrid’s Magical Creatures Motorbike Adventure, the epic new addition to The Wizarding World of Harry Potter – Hogsmeade and the most highly-themed, immersive coaster experience yet.

For only $25 more, Florida residents can add a third day at Universal’s Volcano Bay water theme park – a South Seas oasis and beach paradise where they can take in spectacular views of a 200-foot volcano while relaxing on the sands of Waturi Beach, brave a 125-foot drop on Ko’okiri Body Plunge, wind along a gentle river on Kopiko Wai Winding River and so much more.

Save up to $75 on Florida Resident Passes

Florida residents can also save up to $75 on Florida Resident Passes when purchasing now through January 6, 2020. Florida Resident Passes begin at less than $13 per month and include a variety of 2-Park and 3-Park pass options. Becoming a Passholder means an entire year to enjoy some of the world’s most exciting and immersive theme park experiences, including The Wizarding World of Harry Potter, Despicable Me Minion Mayhem, Jurassic Park River Adventure, TRANSFORMERS: The Ride-3D, Revenge of the Mummy and more.

Residents and Passholders can also attend unforgettable seasonal events like the destination-wide Holidays celebration, running daily November 16 through January 5, where they can celebrate Christmas in The Wizarding World of Harry Potter and join their favorite characters from Despicable Me and Shrek in the Universal’s Holiday Parade featuring Macy’s. They will also be able to experience the Grinchmas Who-liday Spectacular, a live retelling of the classic tale starring the Grinch, and more.

Staying in one of Universal Orlando’s hotels will add even more fun with exclusive theme park benefits like Early Park Admission and complimentary transportation across the destination. And with a hotel for every style and budget, Florida residents can take advantage of exclusive hotel rates beginning at $84 per night, plus tax at Universal’s Cabana Bay Beach Resort and Universal’s Aventura Hotel for stays now through December 25, 2019.

For more information or to take advantage of these offers, visit www.UniversalOrlando.com.