Interview to Jan Rezab, co Founder and CEO of SocialBakers.com
by Jack Hernandez for SocialMediaAge.com
(from FOMLA 2014)
You founded Social Bakers, how did SocialBakers start?
It’s been a long 6 years. We started 6 years ago as a social media marketing agency. We were building apps for facebook to help markers, as we did those, we discover the results were generating the results nobody knew how to measure. We decided to build a tool for our clients and our clients love it. We were the first company to do real time day by day of real analytics. Social is a fast moving place and things change several times a day. Our website has about a million visits per month. Is crazy the amount.
How do you you measure apps?
I think apps were a great thing a few years ago. Well, I think first you need to measure the community and the news feed. Social media became more about content. There might be a return into social media. Is going to be different.
Have you seen any growth in Latin America?
In general it depends and varies by brand. In Brazil, some brands have an amazing engagement, than there other brands that don’t do so well. We have 25% of our clients from Latin America. In Mexico and Sao Paulo social media is big. Users now have the chance to build their content out, a great example is that of YouTube, for every 1,000 views you get 1 dollar, if you get a few millions of views, it can turn into a good payout.
Are there any big competitors in the analytics world of Latin America?
The analytics industry is very competitive. You have to offer a unique product and a unique edge.
Whats the future for SocialBakers?
We are re-launching the website. We announced this 3 months ago and our main product suite analytics is out in beta mode for some clients. A huge amount of time will also be spent in acquisitions.